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The WorkZ staff is made up of gurus in many areas of expertise including Sales, Marketing, all aspects of the Internet, Technology, even starting and running businesses. What we don’t write, we find experts whose knowledge will benefit you with your search for information. Our staff pours through articles weekly and chooses the topics that are requested most by our readers. If we don’t find an article, we research and write about our findings.
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Articles:
Create Banner Ads for a Click-Through Campaign - April 9, 2002
To get the user to click through to your site, you need an action-oriented approach to banner ad design. Click-through ads are only similar to branding ads in that they first need to attract the viewe...
Publish an E-Mail Newsletter - April 9, 2002
Producing a newsletter that's of interest to your target audience is a great way to build your lead database, earn new customers, and develop an "expert's voice" in your field. A newsletter can be an...
Winning Moves to Protect Your Domain Name - April 9, 2002
Be smart; get a head start before the new top-level domain names arrive (examples of top-level domain names are .com, .org, .net). Here are seven things you can do to protect your business from any po...
Determine What Services You Need From an ISP - April 9, 2002
Internet service providers (ISPs) have a lot to offer. In order to best choose an ISP, you must determine which services are most important to you. Features to consider include e-mail account options,...
Register Your Domain Name (Part 1 of 3) - April 9, 2002
Domain Name Basics A domain name is more than your Internet address; it's your Internet identity, your online brand. It puts you on the map of today's business world, opening your business to literall...
Protect Your Domain Name From Cybertheft - April 9, 2002
You've finally registered that domain name for your business. Now nobody can take it away, right? Wrong. A wave of domain name hijacking is sweeping the Web, and your name could be next. Recently, dom...
Protect Your Domain Name From Cybertheft - April 9, 2002
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Pick a Web Business Model That Works for You - April 9, 2002
Let's say you're a wool sweater expert and you've decided to start your own Internet business. Well, great! But exactly what sort of business do you want? While you could simply knit a bunch of sweate...
Additional Features to Enhance Your Site - April 9, 2002
Here's a list of features that you might want to consider when imagining your site. Some of these features go well beyond the basics of what you'll need for your site. But you might find that some of ...
Basic Ingredients for Any Web Site - April 9, 2002
Any Web site, regardless of business model, will require all the features listed below. This is not the complete list of features that you'll wind up needing to complete your vision; it's merely a sta...
Viruses - April 9, 2002
Viruses are pieces of external— foreign — code introduced into your system to perform unauthorized acts against your internal network. Some of the viruses may contain nothing more than a simple note t...
Check Your Links - April 9, 2002
Adding or editing content on your Web site often involves reworking your links — adding new links so that visitors can find new content and editing current links to reflect changes in your site struct...
Choose Your Path to an Affiliate Program - April 9, 2002
In deciding whether to implement a network or independent ("indie") approach, there are many criteria to consider. To determine which route will work best for your company, consider the following: Wha...
Registering Your Domain Name (Part 2 of 3) - April 9, 2002
The Registration Process Choose a registration service. Because the domain registration market is open and competitive these days, it means you'll need to do your homework to find the one that's best ...
Terms Used in Online Auctions - April 9, 2002
It's important to understand basic terminology before leaping headfirst into the world of online auctions. Read here to learn the difference between bid cancellation and bid retraction. Find out how t...
Keywords Enhance Listings - April 9, 2002
By Jennifer LeClaire, Contributing AuthorMost new customers find your Web site by typing a string of words into a blank box at a search engine. When your site comes up on the results page, they click ...
Registering Your Domain Name (Part 3 of 3) - April 9, 2002
Steps to Follow When Asked for Host Server Information If you want to register your domain name and aren't ready to choose a host, you can still register your domain name. Most registrars will, in t...
Prepare Your Site for Public Viewing - April 9, 2002
You've created your site and now it's time to make your pages available to the public. Before you upload, take a minute to consider where your customers are coming from. That is, you must assume that...
Upload Your Site - April 9, 2002
You're connected to your Internet service provider (ISP), but how do you get your files onto its Web server? It's not as complicated as it might seem. In fact, it's just a matter of transferring files...
Sample Email: Contact Existing Members of the Affiliate Program - April 9, 2002
Copy and paste this template right from your browser
Creating Newsworthy Events - April 9, 2002
A good public relations campaign keeps its client your company in the news. That means your PR plan must consistently create or exploit events that make news. Here are a few "newsworthy" PR suggestion...
Key Responsibilities of the Creative Director - April 9, 2002
Besides creating an attractive Web site, your creative director will have functions that are just as pragmatic as those of your technical lead. This graphic specialist will ensure that the images on ...
Responsibilities of the Customer Service Expert - April 9, 2002
Since the Web is still a new medium for most people around the world, it is essential that the customer service expert concentrate on building customer confidence and goodwill. The best ways to do thi...
How B2B Services Can Reduce Your Costs - April 9, 2002
Most online B2B services appearing recently aim to leverage the Internet to reduce the costs of doing business. But can they really reduce costs? You, or your accountant, should already be tracking yo...
XML: The Technology Behind B2B - April 9, 2002
If your business is online, or if you're considering taking it online, then you probably know something about HTML (Hypertext Markup Language). The "M" in both HTML and XML stands for "markup," a term...
Collect Customer Data Now - April 9, 2002
Databases of customer information can be powerful tools to help target and personalize your Web site. You can gather and organize data from your customers in several ways. Most frequently, customer i...
Weekly WorkZ News - Volume 1 Issue 43 - December 13, 2005
Weekly WorkZ News - Volume 1 Issue 43
Writing Effective E-Zine Content - April 9, 2002
Writing for the Internet, whether for a Web site or an e-zine, is not like writing for print. A recent study that tracked eye movements of Web surfers has suggested that Web readers focus on text ...
Fit Your Affiliate Program to Your Product Line - April 9, 2002
As attractive as an affiliate merchant may seem, it is not advisable to join these programs indiscriminately. You need to cater to the specific interests of your target audience and make sure the affi...
Develop Links Within Online Communities - April 9, 2002
Online communities are a cornerstone of the Web. These Net-based cooperatives act as a strategic venue for mingling with industry experts, like-minded professionals, and the buying public. Developing ...
Develop Your Affiliate Program - April 9, 2002
Before you decide which products to offer or which program model you will use, it's wise to conduct research to see which affiliate programs already exist in your space, as well as what your target ma...
Build Your Site Off the Shelf (Part1 of 2) - April 9, 2002
One method for building an e-commerce site is to choose software packages to manage each aspect of your site and integrate them into a cohesive system. This is a hands-on approach and can be used to...
Build Your Site Off the Shelf (Part 2 of 2) - April 9, 2002
Add Banner Ads In order to sell banner ads, a site needs to be able to rotate banners in the same ad space and provide e-mail reports of impressions and click-through rates for each banner. All the ...
Internet Appliances — Here, There, Everywhere! - April 9, 2002
New devices designed to leverage and access the Internet are popping up all over the place. Across America, tiny Net-enabled appliances are hitting the street in the pockets and purses of mobile user...
Fine-Tune Your Banner Ad Campaign Performance - April 9, 2002
No banner ad campaign is perfect the first time, so plan to do some course corrections. Once your ad tracking programs are in place, you'll need to be able to turn the data they generate into meaningf...
How to Build a Web Site, Easily - April 9, 2002
Maybe you've got a bright idea for a Web business, or your boss designated you moonlighting developer for the company's new Web site. Either way, you've got to build a site pronto. Here's an overvi...
Don't Lose Your Web Site to Your ISP - April 9, 2002
Whether you contract with an ISP that hosts your site or you host the site yourself, backing up your site content is the best and cheapest insurance against losing your Web site. A case in point: The ...
Making Contact with Community Leaders - April 9, 2002
Moving up the community hierarchy will require you to develop relationships with not only community members but with community leaders as well. After all, the community leaders are the individuals wi...
Networking with Community Members - April 9, 2002
Once you've identified suitable matches, join several online communities and begin establishing relationships with their members, which will lead to a low-cost increase in your site traffic and brand...
Hitting the Mark: How Privacy Seal Programs Work - April 9, 2002
Converting visitors to customers is, of course, vital to the success of your Web site. To do this, you need your customers' trust. These days, it's challenging for online merchants to build this trus...
Changing Web Hosts, Step by Step (Part 1 of 5) - April 9, 2002
wordskills.com is the international Web site of Elite Skills Ltd Oy, a small Finnish company providing education and training services in IT and business skills, particularly to those whose first lang...
Changing Web Hosts, Step By Step (Part 2 of 5) - April 9, 2002
Work behind the scenes to set up the Web site on the new server before anyone can view it. This includes keeping the domain name pointed to the old server so visitors see an intact site and continuing...
Changing Web Hosts, Step By Step (Part 3 of 5) - April 9, 2002
Here are measures to take before you start working on individual directories and files within the new site. This checklist refers to .htaccess, a file resident in individual directories on the Web ser...
Changing Web Hosts, Step By Step (Part 4 of 5) - April 9, 2002
The CGI directory will contain all the programs and configuration files transferred from the old server. Identify the new path for files in the CGI directory. For each CGI script, change the old path...
Changing Web Hosts, Step By Step (Part 5 of 5) - April 9, 2002
On moving day, transfer the files containing content that change through user action. This guarantees the content of the new site is up-to-date. Direct the domain name to the new host's DNS. The chang...
Third Party Payment Processors Explained - April 9, 2002
In order to accept credit card payments online, you need a merchant account. You also need to integrate your shopping cart software with your payment gateway and respond to customer inquiries. Doing ...
Acquire an Expired Domain Name - April 9, 2002
You've your sights set on a domain name registered to someone else. The owner's registration has expired, but the name still isn't available. What's the status of the name? And what, if anything, can ...
Host Hunting: Shared, Dedicated or Co-Location? - April 9, 2002
If you're starting an online business or if your Web site is entering a new stage of development, you might be trying to decide what site hosting arrangement to use. You have choices. Quality is depen...
Fill Out the Yahoo! Submission Forms - April 9, 2002
At this point, you will have decided which submission process (Business Express or standard) you will be following. It is important to follow the directions carefully and fill out the forms comp...
Find an Available Domain Name - April 9, 2002
Creating your online identity can be a challenge. Do you want your domain name to be that of your business or a specific product, or just a snappy, memorable word? Because dot.com names have become so...
Increase Your Average Sale Amount - April 9, 2002
You've brainstormed appealing or novel merchandising strategies on your site, but where do you go from there? By tracking the results of specific merchandising tactics, you can improve your merchand...
Merchandising Online - April 9, 2002
Marketing success means merchandising the right items at the right time to the right people, and determining the best items in your inventory to cross-sell to your customers. Here's how you can do i...
Security Hints for Server-Side Includes - April 9, 2002
Used properly, server-side include (SSI) statements are a simple way to make your Web site pages interactive and to make site maintenance a whole lot easier. But when you use SSI, you're putting your...
4 Web Host Warning Signs - April 9, 2002
Given the large number of Web hosts and the fierce competition among them, Web hosting can be a tricky business. Countless small Web hosts have gone out of business and even large communications comp...
The Bite, the Snack and the Meal - April 9, 2002
Writing good Web content is a lot like planning a big dinner party. You're looking forward to inviting lots of guests, but you're not sure when they'll arrive or how hungry they'll be. You know Debo...
Template: Press Release - April 9, 2002
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More Tips on Writing News Releases - April 9, 2002
On any given day, reporters and editors at print publications receive hundreds of press kits and news releases from businesses, organizations and corporations that want to place stories. Most of these...
Multimedia Marketing: CD-ROM Business Cards - April 9, 2002
Any savvy online business owner understands the importance of promotion. Promotion drives people to your Web site. Among the most common and basic of all promotional tools is the business card. A busi...
What Can the SBA Do For You? - April 9, 2002
Learning how a small business is run and how a small business must be set up is absolutely the first step in building any business, even an online business. The Small Business Administration (SBA) is ...
Q&A: From MD to Dot-MD - April 9, 2002
Dr. Steve Hines has been in solo practice as a general internist in Nashville, Tenn., since 1982. Two years ago, he built a Web site to answer questions about himself and his practice for patients and...
Local Portals Mean Big Business - April 9, 2002
The best way to build a big business is to smart small. Whether you recently launched your site or you have been in the biz for years, establishing a customer base within your local community is a mus...
Set An E-mail Response Schedule - April 9, 2002
You can use auto-reply confirmation messages to set expectations of a considered response or order fulfillment, but you'll have to set a schedule for reviewing all customer correspondence to make sure...
Translation Services: Deciphering Options - April 9, 2002
Consider a world in which at least 70 percent of the Web is in English and only 6 percent of us are native speakers. With the fast-growing trend towards Web globalization, establishing international r...
Translation Services: Deciphering Costs - April 9, 2002
You're probably wondering not only about costs but about their relevancy to your search for quality language translation. In order to understand the costs, it is helpful to understand how providers pr...
A Few Good Search Engine Tricks - April 9, 2002
Gaining top search positions for your chosen search words and phrases has become more and more competitive, as search engine optimization firms use new, more effective techniques to place their large ...
Keeping on Top of Search Engines - April 9, 2002
Monitoring your Web site's position among the popular search engines can be a tedious, laborious task. The hit-and-miss technique of manually searching within individual search engines to find where y...
A Modest Approach to SSL Certificate Costs - April 9, 2002
If you are on a limited budget and need to buy a new, or renew an existing security certificate, you might want to look at using FreeSSL. Secure Sockets Layer is an industry standard protocol that use...
Digging Up Dirt on Your E-Business - April 9, 2002
You've worked endlessly and relentlessly to build your online business, to build a loyal customer base, and to build your brand. Your company is something you are proud to promote. Suddenly, a custome...
Contacting Potential Linking Partners - April 9, 2002
Once you have narrowed down your list of prospective linking partners, you will want to make contact with each site's Webmaster or online editor, whose name should be listed somewhere on the site. Upo...
Have You Checked Your Web Site Today? - April 9, 2002
Running an online business presents a unique opportunity difficult for most brick-and-mortar companies: Rather than maintaining set business hours at a set location, online customers can access your p...
Identify Keywords and Phrases - April 9, 2002
It's easy to get top placement in the big Internet search engines if you put specific keywords in your Web site's content and meta tags. So if your goal is simply to impress the boss with a No. 1 list...
Introduce Your Affiliate Program - April 9, 2002
Now that you've chosen your affiliate program, you'll need to integrate it into your site and introduce it to your visitors and customers. Many vendors provide affiliates with tips for increasing sal...
Joining an Affiliate Program - April 9, 2002
Joining an affiliate program is usually a fairly easy process that can be conducted entirely online. The instructions for joining a program should be outlined in detail, along with all the rules and ...
Keying Your URL - April 9, 2002
Adding a keyword to your URL keying is a powerful and simple way to add a tracking code to any online or offline promotion for your Web site. Adding a key does not require any programming time; how...
Launch Your Affiliate Program - April 9, 2002
Once you've developed an affiliate program, it is time to decide what types of affiliate sites you want to target and plan a marketing campaign to get their attention. Visit each applicant's site ...
Launch Your Own Auction Site - April 9, 2002
Once you are familiar with the auction business, you might want to try operating your own auction site. If you are interested in doing so, careful planning is in order. Hardware and software requireme...
6 Steps to Manage Your Online Community - April 9, 2002
Online communities need constant management: They must be reinvigorated with new ideas, participants must be stimulated to contribute frequently, and failed or failing attempts must be either altered or eliminated before they drag down the whole sense of liveliness...
Track Your Banner Exchange Networks - April 9, 2002
Like many other ventures on the Web, finding out what works is largely an exercise in trial and error. Therefore, keeping track of the networks you join is vital to your success in using them as a mar...
Three Steps to Managing Public Relations - April 9, 2002
There are many ways to use the Web to promote your business at very low cost, and a public relations campaign can be highly effective. Once you decide to make use of the Internet in implementing your public relations
strategy, there are three steps to take...
Managing Your Affiliate Sites - April 9, 2002
If you've developed an attractive affiliate program and marketed it well, it won't be long before you have a good number of sites to manage and links to track. Managing your members effectively will r...
The Responsibilities of the Marketing Lead - April 9, 2002
Although the Internet medium is fairly new, and some marketing methods are different as a result, the successful techniques you've employed in traditional marketing will translate well to the Web. Th...
Keep a Marketing Maintenance Checklist - April 9, 2002
You've built a site, mounted a campaign, provided your customer with a newsletter or discussion group. So what next? Your Web presence should be constantly monitored to ensure that your efforts are b...
Monitor and Fine-Tune Your Search Engine Results - April 9, 2002
Submitting your site to search engines only begins the process. Search engines constantly change their methods of analyzing keywords and site content to keep search-engine spammers from unduly rising ...
Most Common Browser Report - April 9, 2002
Knowing which browsers are used by most users will help you know which browser-specific features to enhance. For example, some browsers will show a site designed with frames in a different way from th...
Responsibilities of the Multimedia Technology Lead - April 9, 2002
The multimedia technology lead position an optional one, for most Web sites will go to the expert who knows and understands the Web implementation of the multimedia service you want to launch on your ...
Posting Customer Testimonials and Complaints - April 9, 2002
Testimonials always increase sales, so the more prominently you display them on your site, the better return you'll get on your sales efforts. Most sites publish customer testimonials...
Posting to Moderated Discussion Lists - April 9, 2002
Once you've identified the e-zines or moderated discussion lists (MDLs) that are most valuable to your company, sign up for them and observe. Some e-zines will post weekly, while some lists will send...
Promote Your URL on All Communications - April 9, 2002
Once you've invested time and effort to produce a great Web site for your company, be sure to let your customers know it's there. Place your URL prominently on all your stationery, promotional materi...
Proof Web Site Content - April 9, 2002
Before you publish any new or revised content on your Web site, take the time to double-check your work. Proofing is even more important for Web content than for your print ads and other materials — a...
Responsibilities of the Public Relations Lead - April 9, 2002
In addition to promoting a positive and visible image of the company, the public relations lead will also need to be aware of potential public relations landmines unique to the Internet. Because anyon...
Search Phrase Report - April 9, 2002
The search phrase report tells you which words keywords your visitors typed into the various search sites to find your Web site. Remember, these are the keywords that worked. Prospective customers lo...
Top URLs Requested - April 9, 2002
Each page on your site has its own URL, so ranking your most popular URLs is equivalent to pinpointing your most and least popular pages. As a result, the top URLs requested report tells you where you...
Total Stats Report - April 9, 2002
This report gives you an overall picture of your site's activity and performance levels. Just knowing about the hits can tell you a great deal about your site's activity, but most reports provide an a...
Are Your Affiliate Programs Performing? - April 9, 2002
Once you've joined several affiliate programs, you will need to begin tracking the performance of each one. Obtaining regular commission and traffic reports from the affiliate merchant, as well as usi...
Understand Domain Names - April 9, 2002
A domain name is the unique directional address in the URL customers type into their browser (or click on) to find you. Each domain name has two main parts, the top level and the second level. Here's...
Using Signature Files - April 9, 2002
A signature file is the equivalent of a business card. It tells readers what you do and were to find you if they're interested in your product or service. Include the Key Signature Components Any sign...
3 Iron-Clad Rules of Direct E-Mail Marketing - April 9, 2002
Early in her online marketing career, Juliana Moore sent an e-mail message to 200 people who received a free, information-packed newsletter from one of her clients every week. The client was appearing...
Avoiding 3 Common Problems With Online Stores - April 9, 2002
Problems with conducting business in online stores typically occur in one of three areas: with your Internet service provider (ISP), with the connections to your server, or with your expectations for ...
The Ad Models That Matter on the Web - April 9, 2002
How do you pay for the ads you buy on the Web? How do you charge for the ads you sell? These are the most common advertising models today: The CPM, or Cost per Thousand, Model This is the model that ...
Starting an Affiliate Program - April 9, 2002
So, you have heard good things about affiliate programs (also known as associate programs), those programs that reward other Web sites for sending you customers, and you want to set one up for your si...
Get Maximum Mileage from Your Banner Ads (1 of 4) - April 9, 2002
You see them everywhere on the Web, those horizontal rectangular banners that urge you to "click here" for a "FREE" offer. In just six short years, banner ads have become nearly as ubiquitous as the W...
Get Maximum Mileage from Your Banner Ads (2 of 4) - April 9, 2002
Three Kinds of Banner Ads, Three Different PurposesMany small businesses mistakenly assume that the same banner ad can be equally effective at building brand awareness, generating click-throughs, and ...
Get Maximum Mileage from Your Banner Ads (3 of 4) - April 9, 2002
Where to Buy Banner AdvertisingBuying from big networks. You can buy advertising from individual sites or from any number of advertising networks. Big networks such as DoubleClick and 24/7 Media prim...
Get Maximum Mileage from Your Banner Ads (4 of 4) - April 9, 2002
A Look Forward…We've established that banner ads are not going away any time soon. So what does the future hold? Look for changes in three key areas: accountability, rich media ads, and "banner-relate...
Banner Ad Campaign Tracking - April 9, 2002
Buying space online for your banner ad is often thought of as the last step in a successful online campaign. In fact, it is the beginning of a new phase. Once your banner ad is active online, it is c...
3 Proven Steps to Collecting Overdue Accounts - April 9, 2002
Collecting overdue accounts can be a daunting task — but sticking to the basics and emphasizing your own follow-though can make a very big difference. The first step to collecting troublesome a...
8 Essential Questions to Ask Your Web Host - April 9, 2002
If you're going to run a Web site, you'll need to find a home for it, a host to store the computer files that contain all the information on your site, and keep that information connected to the Inter...
The Copyright Minefield - April 9, 2002
Building a Web site requires ample skill and knowledge. Designers, editors, and programmers can spend weeks, even months, pulling together just the right combination of content, graphics, and, in some...
Developing and Delivering an E-Mail Newsletter - April 9, 2002
Producing a newsletter of interest to your target audience is a great way to build your lead database, earn new customers, and develop an "expert's voice" in your field. Most newsletters on the Web a...
4 Steps to Guerilla Banner Buying - April 9, 2002
Knowing how and where to buy banner ads is a key factor in an online advertising campaign. For small businesses that don't have a large budget to devote to online advertising, a focused and effective ...
Use Keywords to Improve Your Search Engine Ranking - April 9, 2002
In a perfect cyberworld, each time a potential customer asked a search engine about your product, company, or industry your site's URL would appear at the top of the results list. Alas, you are unlike...
Low-Cost Link Programs - April 9, 2002
The most common way for a visitor to arrive at your site is by following a link from another site. There are various methods for getting other sites to link to you, thereby increasing traffice to...
Online Payment Systems - April 9, 2002
Taking orders on the Web involves more than just creating a form or installing shopping cart software on your site. You also need to consider several crucial questions as you decide on an online payme...
The Value of Privacy Policy Statements - April 9, 2002
Privacy is the single most important concern among Web users. Surprisingly, most sites have not addressed this issue by creating privacy policy statements. A recent Business Week survey of 100 leading...
Choosing Software for Your Online Store - April 9, 2002
When it comes to picking the right software to maintain your company's online store and accept credit-card transactions, there are literally hundreds of options to choose from. The particular software...
Multiple Doors Can Lead to Higher Traffic - April 9, 2002
Running a great site? Perhaps you're really running a set of great sites pretending to be just one. Here's the deal: If you can take your existing site and re-think it as three or four separate but ...
How to Sell Online Advertising - April 9, 2002
It takes a fair amount of skill to sell advertising online. Chances are that if you're doing well without any experience or a systematic plan today, you'll do much better if you follow some of the har...
Online Survey Strategies - April 9, 2002
Lois Rudy uses her Web site to display the types of customized clothing labels she offers for sale. The labels appeal to seamstresses who use personalized labels in their handmade creations. However, ...
Web Site Security - April 9, 2002
There seems to be no end to the threats that menace your online business. It might be a hacker vandalizing your home page, a competitor prying into your marketing plans, a thief stealing your credit-c...
Build Traffic with Compelling Content - April 9, 2002
One of the most stunning mistakes site owners make is to pay too much attention to first-time visitors to their sites, and too little to repeat visitors. "First-time visitors can be bought," says onli...
Template: Confidential Information And Invention Assignment Agreement - February 17, 2005
Copy and paste this template right from your browser
Proofread Your New Content - April 9, 2002
Spelling errors and other mistakes can diminish your credibility, turn off potential customers, and lead to costly customer service problems. Plan to proofread everything you publish to help assure th...
Free Tools - April 9, 2002
Here are 11 FREE tools that you can use to sharpen up your Web site. Look below if you need help creating award-winning banners, selecting a merchant provider, figuring out how to take credit cards, a...
Create an Inventory of All Your Computer Equipment - April 9, 2002
For safety and security, you should identify and list all the different computer-based systems that support your business, including their components (such as in-house-developed systems, purchased sof...
Spot the Business Problems the Internet Can Solve - April 9, 2002
There are many reasons to create a Web site to take your business online. You can use your site to reduce your marketing costs to geographically diverse locations, to open new sales channels, or to en...
Identify Compatible Sites and Request Links - April 9, 2002
There are scores of Web sites that are potential linking partners for you but not all of them will suit your needs. The key is narrowing down your prospects to a list of sites that can add traffic and...
Freely Distribute a Branded Giveaway - April 9, 2002
Your chances for obtaining links to other sites are always greater if you provide something of value in exchange for them. Creating a proprietary online tool that can be used and/or promoted on other...
Sample Email: How to Contact Potential Linking Partners - April 9, 2002
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How On-Site Search Engines Work - April 9, 2002
Learn how on-site search is similar to (and different from) Web search, understand the mechanics of on-site searching, and consider what search options you'll want to offer. How On-Site Search Compa...
Sample Email: Immediately Acknowledge Receipt of Complaints - April 9, 2002
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Sample Email: Explain How You Will Remedy the Problem - April 9, 2002
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Launch Your Site to the World - April 9, 2002
Once you've invested the time, effort, and money into your Web site, you'll need to let the world know it's ready. In addition to your ongoing marketing plan, these two traffic-building activities wil...
Template: Privacy Policy - April 9, 2002
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Sample Email: Confirmation Message - April 9, 2002
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Sample Email: Attract Affiliates - April 9, 2002
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Affiliate Member Quality Control - April 9, 2002
Insisting that your affiliates maintain the integrity of their sites will protect your brand assets. The best way to do this is to establish an ongoing quality control program to ensure affiliate conf...
Template: Invoice - March 3, 2003
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Optimizing Your Web Site For Top Search Engine Placement - March 25, 2003
Part 1 of 2 - Optimization There is a common misconception that in order to achieve rankings on a search engine you simply need to submit your Web site to them for indexing. Unfortunately, it isn'...
How To Write Motivational Copy That Sells - April 16, 2003
Who of us hasn’t written advertising copy that we thought was great only to find out it flopped big time? Why? When you wrote it, it seemed very persuasive. You included lots of benefits and even gave...
Keep 'Em Reading - Keep 'Em Buying - April 15, 2003
The World Wide Web is probably the biggest technological advancement in the last 75 years. Every bit of information you could ever need is right at your fingertips. However, reading that information c...
Click Your Way to Profits with Pay Per Clicks - June 10, 2003
Once upon a time in Internet Land, you could submit your web site to the search engines, and customers had no problem finding you. Things have changed. Today, with billions of pages, and many of the o...
Focus on a Trade, Not a Discount - September 15, 2004
Smart buyers will always ask for a better price. Unfortunately, too many sales people and business owners automatically think that reducing their price is the most effective way to respond to this r...
Job Satisfaction and Retention Survey - September 23, 2004
Chart Your Course International conducted the following survey in August 2004. The survey had 455 respondents. The first year we published this survey was in 2001. We expanded the survey in 2004 and c...
Template: Dismissal Notice - February 9, 2005
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Moving Out: Outsourcing is Here to Stay - February 10, 2005
Why Not the Marketing Department? In today’s climate of business, CEOs and executives are cautiously optimistic about the economy and their company’s future growth. They realize that they still need t...
Building Business Credit - February 10, 2005
Most businesses want to be able to borrow money when they need it, without the owners having to guarantee the loans personally. This means less risk to the owners. But wanting to get credit for your b...
Template: Employment Offer Letter - February 17, 2005
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Template: Referral Agreement - February 17, 2005
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Template: Executive Summary - February 22, 2005
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Checklist: Trade Show - February 22, 2005
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Template: Wire Transfer - February 22, 2005
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Template: Employee Stock Option Agreement - February 22, 2005
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Template: Insertion Order - February 22, 2005
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Template: Fax Cover Sheet - February 22, 2005
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Template: Expense Report - February 22, 2005
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Template: Bill of Sale - March 5, 2005
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Letter: Name Change of Business - March 5, 2005
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Letter: Change of Address - March 5, 2005
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Letter: Billing Change of Address - March 5, 2005
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Checklist: Choosing an Email Marketing Vendor - March 5, 2005
There are many Email Service Providers to choose from. Here are a few things to determine when choosing an ESP.
Checklist: Choosing a Web Designer - March 5, 2005
Use this checklist to determine whether or not your Web Designer has what it takes to build your companies web presence.
Letter: Forwarding Account to Collections - March 5, 2005
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Template: Consulting Agreement - March 5, 2005
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Letter: Cancellation of Contract - March 5, 2005
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Template: Permission to use copyright - March 5, 2005
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Template: Creative Brief - March 5, 2005
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Template: Delivery/Merchandise Issue - March 6, 2005
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Letter: Job Application No Openings - March 6, 2005
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Letter: Job Application Rejection - March 6, 2005
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Letter: Advertising Media Kit Request - March 6, 2005
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Letter: Purchase Order - March 6, 2005
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Letter: Price Increase - March 6, 2005
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Letter: Request for References - March 6, 2005
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Letter: Resignation Acceptance - March 6, 2005
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Template: Shareholder Minutes - March 6, 2005
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Letter: Thank You for Application - March 6, 2005
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Template: Credit Application - March 6, 2005
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Template: Credit Check - March 6, 2005
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Template: Job Description - March 6, 2005
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Template: Employee Performance Review - March 6, 2005
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Template: Phone Screening Questionnaire - March 6, 2005
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Weekly WorkZ News - Volume 1, Issue 2 - March 7, 2005
Weekly WorkZ News - Volume 1, Issue 2
Newsletter Archive
Weekly WorkZ News - Volume 1, Issue 1 - March 7, 2005
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Newsletter Archive
Weekly WorkZ News - Volume 2 Issue 5 - January 31, 2006
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Weekly WorkZ News - Volume 1 Issue 42 - December 6, 2005
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Weekly WorkZ News - Volume 2 Issue 1 - January 3, 2006
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Weekly WorkZ News - Volume 2 Issue 6 - February 7, 2006
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Weekly WorkZ News - Volume 2 Issue 19 - May 9, 2006
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Weekly WorkZ News - Volume 2 Issue 15 - April 11, 2006
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Weekly WorkZ News - Volume 2 Issue 16 - April 18, 2006
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Weekly WorkZ News - Volume 2 Issue 18 - May 2, 2006
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Weekly WorkZ News - Volume 2 Issue 20 - May 17, 2006
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Weekly WorkZ News - Volume 2 Issue 21 - May 23, 2006
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Weekly WorkZ News - Volume 2 Issue 22 - May 31, 2006
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Weekly WorkZ News - Volume 2 Issue 24 - June 13, 2006
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Six Tips to Improve Email Delivery Rates - June 19, 2006
Use opt-in form instructions Provide clear, step-by-step directions that indicate how subscribers can guarantee delivery of your emails straight to their inboxes. After registrants complete an ...
Weekly WorkZ News - Volume 2 Issue 25 - June 20, 2006
Weekly WorkZ News - Volume 2 Issue 25
Weekly WorkZ News - Volume 2 Issue 26 - June 28, 2006
Weekly WorkZ News - Volume 2 Issue 26
A Quiz: Test Your RSS Smarts - December 19, 2006
You think that you have mastered the art of RSS, but how much do you really know? Take the RSS quiz to test your knowledge of RSS. Question: If something is in an RSS feed, it is perfectly fine to...
2007 Holiday Shopping Statistics & Strategies - November 8, 2007
The holiday season is here and the WorkZ staff has collected key industry metrics, effective strategies and a checklist for your marketing campaigns to help guarantee your holiday success!
