How Do I Improve My Web Site Conversion Rate? (Part 1)
Author: Steve Jackson
In a recent teleconference, I was asked a number of questions about specific problems people were having and what I would do if I were in their position...

How Do I Improve My Web Site Conversion Rate? (Part 2)
Author: Steve Jackson
In this article, we'll be looking at measurement software tools, the pros and cons of logs versus ASP vendors, average conversion rates, why it helps to track visitor activity using the software which is available and what you should test and tweak to improve conversion rates.

How Do I Improve My Web Site Conversion Rate? (Part 3)
Author: Steve Jackson
In the first article of this series we covered what was meant by conversion, the second article covered measurement and tools, and in this final part of this series we'll be looking at where traffic arrives from and how that effects conversion...

Top 10 Low-Cost or Free Ways to Promote Your Small Business
Author: Margie Fisher
Whether you have been in business for years or are just starting out, marketing your business is always critical to your business success. Here are my Top 10 ways to promote your business...

How to Quickly Attract Traffic and Generate Sales
Author: Matt Hockin
This article covers the most effective methods for getting a quick surge of immediate traffic to your site. Plus, you'll learn the most effective methods for building long-term, sustainable traffic and getting top rankings in the search engines.

Six Key Components of an Online Marketing Campaign
Author: SEOJoe
With advent of search and popular brands like Google and Yahoo, the Internet is an excellent source to obtain new clients and build your bottom line as well as build your brand beyond your wildest dreams.

The 6 C’s of Marketing Unleashed
Author: Michael Brito
Okay, so we have all learned about the 4P’s of marketing in undergrad: Product, Place, Price and Promotion. If not, you can open up one of your old marketing text books, blow off the dust and ...

Contacting Potential Linking Partners
Author: WorkZ Staff
Once you have narrowed down your list of prospective linking partners, you will want to make contact with each site's Webmaster or online editor, whose name should be listed somewhere on the site. Upo...

Identify Compatible Sites and Request Links
Author: WorkZ Staff
There are scores of Web sites that are potential linking partners for you but not all of them will suit your needs. The key is narrowing down your prospects to a list of sites that can add traffic and...

Keying Your URL
Author: WorkZ Staff
Adding a keyword to your URL keying is a powerful and simple way to add a tracking code to any online or offline promotion for your Web site. Adding a key does not require any programming time; how...

Search Phrase Report
Author: WorkZ Staff
The search phrase report tells you which words keywords your visitors typed into the various search sites to find your Web site. Remember, these are the keywords that worked. Prospective customers lo...

Top URLs Requested
Author: WorkZ Staff
Each page on your site has its own URL, so ranking your most popular URLs is equivalent to pinpointing your most and least popular pages. As a result, the top URLs requested report tells you where you...

How To Plan Marketing Communications
Author: Karen Morrione
For small businesses, often a marketing communications plan is all you need to drive your marketing efforts. A marketing communications plan provides focus for your message, the audience you intend to...

9 Ways to Market Your Site for Pennies
Author: Delilah Obie
You can market your Web site for little or no money. Your skills and time will determine which low-cost methods you can perform yourself and which might require professional services. The methods di...

The Ad Models That Matter on the Web
Author: WorkZ Staff
How do you pay for the ads you buy on the Web? How do you charge for the ads you sell? These are the most common advertising models today: The CPM, or Cost per Thousand, Model This is the model that ...

Keep a Marketing Maintenance Checklist
Author: WorkZ Staff
You've built a site, mounted a campaign, provided your customer with a newsletter or discussion group. So what next? Your Web presence should be constantly monitored to ensure that your efforts are b...

Promote Your URL on All Communications
Author: WorkZ Staff
Once you've invested time and effort to produce a great Web site for your company, be sure to let your customers know it's there. Place your URL prominently on all your stationery, promotional materi...

Low-Cost Link Programs
Author: WorkZ Staff
The most common way for a visitor to arrive at your site is by following a link from another site. There are various methods for getting other sites to link to you, thereby increasing traffice to...

Freely Distribute a Branded Giveaway
Author: WorkZ Staff
Your chances for obtaining links to other sites are always greater if you provide something of value in exchange for them. Creating a proprietary online tool that can be used and/or promoted on other...

Focus on a Trade, Not a Discount
Author: WorkZ Staff
Smart buyers will always ask for a better price. Unfortunately, too many sales people and business owners automatically think that reducing their price is the most effective way to respond to this r...

Most Common Browser Report
Author: WorkZ Staff
Knowing which browsers are used by most users will help you know which browser-specific features to enhance. For example, some browsers will show a site designed with frames in a different way from th...

Total Stats Report
Author: WorkZ Staff
This report gives you an overall picture of your site's activity and performance levels. Just knowing about the hits can tell you a great deal about your site's activity, but most reports provide an a...

Expose Your Site for Free
Author: Mike Banks
Writing articles for distribution has brought more traffic and more sales for my site, Web Techniques101, than any other technique. It always leads to more subscriptions to my Reading List newsletter,...

Develop Links Within Online Communities
Author: WorkZ Staff
Online communities are a cornerstone of the Web. These Net-based cooperatives act as a strategic venue for mingling with industry experts, like-minded professionals, and the buying public. Developing ...

How to Promote Your Site: Reciprocal Links
Author: Ranae Buscher
Did you know reciprocal links are one of the most effective ways to promote your company and increase traffic? According to webtomorrow, hyperlinks are the second most common way visitors find sites...

How to Manage Reciprocal Links
Author: Ranae Buscher
Reciprocal links are one of the best sources for increasing traffic to your Web site. But once you decide to start a reciprocal link campaign, you need to establish a system for creating and maintaini...

Viral Marketing: Worth Catching
Author: David Cotriss
For very little money or effort, even the smallest online businesses can use viral marketing techniques — the same techniques that helped make Amazon.com one of the largest online shopping destination...

Making Sure the Price is Right
Author: Robin Johnston
This short article provides insights on pricing strategies, and a couple of potential pricing risks.

Evaluate Web Host E-Mail Options
Author: Roy Harper
E-mail is the lifeblood of many online businesses, and many Web hosts provide a number of e-mail accounts and services. Commonly available e-mail services for you to consider when selecting a Web host...

Send the Right Message
Author: Kim Brooks
Among its uses, e-mail is a solid branding tool. Branding makes an impression during every phase of contact with the customer. When you send out e-mail messages replying to an inquiry or initiating co...

Outsourcing Your Customer Service Center
Author: Jennifer LeClaire
Your customer service center (also known as a help desk or customer call center) can be an efficient set of online and offline services that you support by yourself or with the help of staff. However,...

Database Groundwork
Author: Ilan Angwin
You've thought about consolidating your business records into a database, but you hesitate because of the time and the effort required. You probably need a database if: You enter or update the same i...

In CRM, Size Matters and Smaller Is Better
Author: Eric Norlin
The term CRM is one of those big business buzzwords that seems so general as to be almost incomprehensible. The term stands for customer relationship management, and it centers around three concepts f...

Exploit Your Domain Name
Author: Glenn Sobel
Once you have your own domain name, it's time to start exploiting it commercially: Directly Promote Your Domain Name Utilizing online and offline advertising, search site listings, and links from othe...

Pop-Up Goes Your Web Page
Author: Stephen Taylor
Pop-up windows have a bad rap. Some people would even like them banned from the Internet. But to be fair, the window itself is not the culprit, advertisers are. Pop-up windows, when not unleashed as s...

Multimedia Marketing: CD-ROM Business Cards
Author: WorkZ Staff
Any savvy online business owner understands the importance of promotion. Promotion drives people to your Web site. Among the most common and basic of all promotional tools is the business card. A busi...

Chambers Go Cyber
Author: Jaime Medovitch
The promotional powers that be have provided small-business owners with a valuable resource that every business owner should take advantage of, local chambers of commerce. Major metropolitan chambers ...

Learn 3 Ways to Advertise on the Web
Author: Jacqueline Southey
The Web offers a multitude of opportunities for capturing your customers' attention through advertising. Whether you're placing a snappy banner ad with an animated GIF on a high-traffic site or adding...

Using Signature Files
Author: WorkZ Staff
A signature file is the equivalent of a business card. It tells readers what you do and were to find you if they're interested in your product or service. Include the Key Signature Components Any sign...

Unique Ways to Promote Your Web Site
Author: Viki Nygaard
As more and more people enter the E-commerce world they are finding that having a Web site is not the end-all be-all. The question rages on, "Once my Web site is up and running, how do I get visitors ...

Dirt Cheap Free Advertising...
Author: Shahnaz Rauf
There are so many simple yet extremely powerful marketing tactics that are grossly under utilized. It`s a wonder why every Web Techniques owner is totally overwhelmed by internet marketing - specifica...

Beginner's Checklist for Promoting An Online Business (Part 1)
Author: Angela W
The Internet's full of hyped-up promises of the 'ultimate' marketing secret that will singlehandedly skyrocket your business to instant success. Naturally, this is all it is: hype. There's no single ...

What's search got to do with anything?
Author: Jennifer Gosse
Today's online users (72% of the US population) want to find information fast and therefore are well acquainted with Web search engines as a means to find relevant sites. Many organizations are meetin...