Three Steps to Managing Public Relations
Author: WorkZ Staff
There are many ways to use the Web to promote your business at very low cost, and a public relations campaign can be highly effective. Once you decide to make use of the Internet in implementing your public relations strategy, there are three steps to take...

3 Advantages of using Electronic Press Releases
Author: Matt Hockin
A simple 1-page press release can be the most powerful marketing tool in your arsenal. Here are my top 3 reasons for using electronic news releases...

The Top Ten Do’s and Don’ts of Working with the Press
Author: Susan Friedmann
There's a saying in the newspaper business: Advertising is expensive — but editorial is priceless! Positive editorial coverage is worth its weight in gold...

Positive PR As a Marketing Tool
Author: Sharon Housley
While controversial issues frequently attract attention they can also alienate potential customers. Sometimes it is better to put a positive spin on public relations. A well written press release can be published increasing brand recognition and exposure...

Beyond Media Exposure - The Many Faces of PR
Author: Kelly Strand Anderson
Many people, when they think about public relations, think only of getting their name in the press. In fact, your public relations campaign includes everything you do publicly. It means relating to th...

Creating Newsworthy Events
Author: WorkZ Staff
A good public relations campaign keeps its client your company in the news. That means your PR plan must consistently create or exploit events that make news. Here are a few "newsworthy" PR suggestion...

Internet PR: Get a Handle on the Medium
Author: Mitchell Friedman
Good public relations campaigns for e-commerce as well as brick-and-mortar businesses often combine online and off-line media. However, the Internet is fundamentally different from off-line media for...

Responsibilities of the Public Relations Lead
Author: WorkZ Staff
In addition to promoting a positive and visible image of the company, the public relations lead will also need to be aware of potential public relations landmines unique to the Internet. Because anyon...

The Principles of Reality PR - What works now that the press release is dead
Author: B.L. Ochman
Is your public relations campaign getting the results you want? If not, it's time for Reality PR. It's based on tactics a lot more solid than outdated press releases. And Reality PR gets better resu...

How to Write an Attention-Grabbing Op-Ed in Five Steps
Author: Rusty Cawley
There are few better ways to attract new clients and customers than by becoming known as an expert in your field. And the fastest way to establish your expertise is by writing op-eds for newspapers, m...

Media Relations: 3 Tips for Getting Heard
Author: Kelly Strand Anderson
One of the most important aspects of PR is media relations: how we communicate and interact with members of the news media. Approaching members of the media can seem quite intimidating and overwhelmin...

Avoiding Bad PR
Author: Jeffrey Orenstein
A good public relations program is a terrific way to bring a flood of inquiries and customers to your small business, whether it's online or not. But if you want truly legendary results in your quest ...

The Number One Tool in Your PR Arsenal
Author: Kelly Strand Anderson
Public relations does not need to cost an arm and a leg. It doesn't have to cost much more than the cost of postage or a phone call. Your great idea is free, but how do you start promoting it? Whether...

8 Tips for Becoming a World-Class Schmooze
Author: Kelly Strand Anderson
In my years as a public relations specialist I've built quite a Rolodex of contacts. Here are some of the tricks I've developed to make it easy to build that network. Developing a network is not an ov...

Is Your News Business News?
Author: Jeffrey Orenstein
Businesspeople often ask me how they can get mentioned in the paper, on radio, or on television. Often the question originates from the frustration caused by an ignored press release or the mention of...

Establish Yourself as an Expert
Author: Ranae Buscher
Would you like to charge higher fees for your services? Attract higher-profile clients? You can, once you attain expert status. Just ask Heather Martin, president of SuccessWorks, a content strategy ...

Track Your Press Coverage
Author: Julie Martin
Would you like to track press coverage of your latest product launch or PR campaign, or to impress potential investors, or to find out about customer comments or complaints? Online tools can help str...

Position Yourself as An Expert
Author: Jeffrey Orenstein
As you do business in a particular field, you acquire a lot of specialized expertise. Your real-world experiences make you a valuable source of information. Your customers already turn to you for exp...

Digging Up Dirt on Your E-Business
Author: WorkZ Staff
You've worked endlessly and relentlessly to build your online business, to build a loyal customer base, and to build your brand. Your company is something you are proud to promote. Suddenly, a custome...

The Traditional Press Release is Dead! Our New Medium Needs a New Message.
Author: B.L. Ochman
The Internet is the medium of instant communication, constant change, rocket speed. So why hasn't the message changed with the medium? Why is the format for electronic press releases the same as th...

Launch Your Site to the World
Author: WorkZ Staff
Once you've invested the time, effort, and money into your Web site, you'll need to let the world know it's ready. In addition to your ongoing marketing plan, these two traffic-building activities wil...

7 Tips To Avoid the Circular File
Author: Kelly Strand Anderson
When I was a journalist, I received more than 100 news releases each day, and that was for a small local newspaper. Imagine how many news releases flood the newsroom floor of a large, national publica...

Getting Mentioned by Industry Analysts
Author: Michael Archambault
In past years, four companies might have sold the same product as you do online, but today you're likely to have 20 competitors. With the cost of launching an Internet-based company so low, the market...

Promote With a Few Strokes of the Pen
Author: Jeffrey Orenstein
Do you want a tool to promote your business that is cost-effective, uniquely yours and, best of all, that works? How about one that earns you national recognition as an expert in your field, one that ...

And Now for the Hair … the PR Makeover
Author: Jeffrey Orenstein
I recently received an e-mail from a client telling me that he wouldn't be using my services for a while because his PR needs were being met for now, thanks to the tools I'd created for him. While let...

Go Pro With Your PR
Author: Jeffrey Orenstein
Would you play on a professional sports team without a coach? Not likely. Every professional team in the world has a coaching staff because coaches help bring success to the business of professional ...

Following Up on News Releases: When and How
Author: Jeffrey Orenstein
Suppose you send an important news release to a media list and get no response. Do you just chalk it up to bad luck or should you follow up to increase the chances of the media picking up your news? ...

More Tips on Writing News Releases
Author: WorkZ Staff
On any given day, reporters and editors at print publications receive hundreds of press kits and news releases from businesses, organizations and corporations that want to place stories. Most of these...

Getting Started on a PR Plan
Author: Jeffrey Orenstein
Attempting public relations without a soundly conceived plan is foolhardy. It is a hit-or-miss affair, at best, and downright difficult, at worst. A good analogy to a soundly conceived PR plan is a bl...

PR Homework: Study Mailing Lists
Author: Mitchell Friedman
Consider for a moment e-mail newsletters created by other small-business owners to promote their businesses. Lists covering almost every conceivable topic exist. Whether or not you send out a newslett...

Finding News Online
Author: Jacqui Kramer
The Internet has deep roots in the communication business. From newsgroups to e-mail and beyond, almost every Internet application is rooted in the exchange of information. The World Wide Web is no ex...

Legend-Building for Internet-Savvy Businesses
Author: Jeffrey Orenstein
Tired of cold calls, direct mail, and endlessly beating the bushes for business? Are you looking for an Internet-savvy way to promote your small business? Why not adopt a system that attracts business...

Turn Media Coverage Into Market Coverage
Author: Jeffrey Orenstein
Wow! Your public relations (PR) efforts just paid off! You and your business were just featured in the newspaper, in a magazine article, or on radio or television. Seeing your face or company on telev...