Are You Using The Four Letter Word?
Author: Michael Hopkins
The most powerful word in the marketing dictionary is made up of just four letters: F-R-E-E. It doesn't matter what kind of product or service you're promoting, if you can use the word FREE in your ad...

Here's Your Copy Writing Formula for Internet Sales
Author: Loren Beckart
The key to having sales pages that convert is to be sure you include a few essential elements. There is a basic formula to writing good copy that has been tested and is proven to work. Once you've created a successful sales page, you own a template that you can use repeatedly, customizing it to fit other products. Your template will be like having a golden goose.

Why Marketing & Sales Literature Fails
Author: James DeKoven
Marketing collateral alone doesn’t create sales. But a carefully planned, well-written piece plants the seeds of persuasion that – when tended to with a smart marketing and sales plan – will eventually sprout paying customers.

5 Strategies for Creating an Attention-Grabbing Opening
Author: James DeKoven
Ever tried to write a sales letter? Chances are, you've probably struggled with the first sentence. It's the most challenging part. That's because the beginning is also the most important part of the letter. A zinger first sentence immediately engages readers and drives them closer to a response.

Improve Your Search Engine Optimization Strategy By Writing Compelling Headlines!
Author: Steve Jackson
By writing the headlines that actually appeal to a human being while also improving your search engine visibility you can greatly improve the quality of visitor that arrives at your website.

Boost Your Sales Copy With One Simple Tweak
Author: Palyn Peterson
Do you want an amazingly simple trick to move far ahead of your competition and increase sales? With this free, no- software little tweak, you will be able to put customized information into a web page that is different for everyone you invite to visit.