Using the Media Effectively for Tradeshows
Author: Susan Friedmann
Your job is to target your endeavors to create a positive company image and brand awareness of your products/services. How do you do that? Outlined below are 27 important points to help maximize your tradeshow effort.

Using Trade Shows to Investigate Your Competition
Author: Susan Friedmann
Your competitors are constantly unveiling new products, new services, and/or new marketing strategies. How do you keep up with -– or even better, how do you anticipate -- these changes? That's where the trade show comes in...

27 Trade Show Exhibiting Do's and Don'ts
Author: Susan Friedmann
Research a show carefully before you decide to exhibit. Trade show participation takes a lot of time, energy and resources...

Niche Marketplace Demands Exhibitor Efficiency
Author: Susan Friedmann
Right now, the business world is a-buzz about Chris Anderson's latest book, The Long Tail. Even if you haven't read it, chances are you've heard of it: the best-selling business book that predicts ...

That's Entertainment: Adding Some Show Biz to Your Tradeshow Exhibit
Author: Susan Friedmann
What makes one tradeshow exhibit memorable and another so-so? What can exhibitors do to get attendees talking after the show? What can motivate visitors who may have had no previous intention of visi...

By The Rocket's Red Glare: What Fireworks Displays Can Teach Us About Tradeshows
Author: Susan Friedmann
Firework displays are a traditional part of summertime celebrations. There's something about them -- the noise, the color, the pyrotechnic glory -- that resonates with crowds. According to some exper...

Dirty Little Secrets: Five Things Trade Show Attendees Don't Want You To Know
Author: Susan Friedmann
Look at the show floor. Check out the attendees. They look ordinary enough -- but they have secrets. Dirty little secrets that they'd never tell anyone, not even under duress.

Begin at the Beginning: Secrets for Success
Author: Susan Friedmann
You never get a second chance to make a first impression. It's a saying so true that it has become cliché -- a phrase used by suit salesmen and purveyors of shampoo -- but it's a saying that should ...

What’s In A Name? The Six Essential Elements You Need To Know
Author: Susan Friedmann
Selecting a name for your new business is not easy. A name does more than identify your company. It tells customers who you are, what you do, and more than a little about how you do it.

Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them
Author: Susan Friedmann
The key to great exhibiting is marketing. But marketing is a very inexact science that leaves room for a multitude of errors to occur. The following are 10 of the most common marketing mistakes that e...

Determining Trade Show Visitor Types
Author: Susan Friedmann
Trade show time is around the corner! The trade show floor is full of different types of people with different agendas. Some people have specific goals for attending the show; others do not. As an exhibitor your observation and questioning skills will be your key to determining who may be a viable sales prospect.

Are You Throwing Money Away?
Author: Susan Friedmann
Shopping for trade show giveaways can be an overwhelming experience. Of all the trade show giveaways, only the booklet has done its job. Without being overpowering, it has educated the buying public about your products and kept your company name and logo in view. When the buyer needs to make a purchase, he’ll think back to what he read in your booklet – and he’ll know exactly who to call.

Growing Popularity of Event Marketing
Author: Scott Geld
Event marketing is becoming a popular form of subtle marketing techniques. Companies are using events as advertising tools to promote their products and services. Events are a part of the marketing mix strategy for some companies. Events have become as popular as traditional tools of advertising and more and more companies are adopting these tools.

Expecting the Unexpected Can Save Your Tradeshow
Author: Susan Friedmann
Advance preparation will make the difference between success and failure. Begin by laying a strong foundation for your team with advance preparation. By starting well before your trade show, you’ll be assured of smooth sailing, no matter what happens.

Exhibiting Wizardry
Author: Susan Friedmann
In the wonderful world of exhibiting don’t you yearn for that magic wand to give a quick magical fix to your tradeshow trials and tribulations. Wouldn’t it be nice to have attendees motivated to flock to our booths because they wanted to and not because they had to?

Common Exhibit Marketing
Author: Susan Friedmann
The key to great exhibiting is marketing. But marketing is a very inexact science that leaves room for a multitude of errors to occur. The following are 10 of the most common marketing mistakes that e...