The 5 Most Common SEO Mistakes
Author: Kalena Jordan
Some common themes develop amongst incorrectly optimized sites. Could YOU be making the same errors with your site? To find out, let’s look at the five most common search engine optimization mistakes...

Before Launching Your SEO Campaign
Author: Kalena Jordan
One of the most important aspects of a search engine optimization campaign is also one of the most overlooked – preparation! There are some important steps to take in advance of launching your campaign...

11 Tips to Improve Your Search Engine Ranking
Author: Sharon Housley
Unless you are a interested in an exercise of futility, it is important to only focus on those ranking factors that you, as a webmaster, can control and influence...

10 Easy Steps to Improve Link Popularity
Author: Chris Churchill
You've spent the last few months optimizing your web site. You did your homework and learned all about optimizing techniques for your web page. Your relevant keywords are prominently placed in all...

The Myth of Rankings - Beyond Search Engine Optimization
Author: Scott Buresh
More and more frequently, people are getting into SEO for the wrong reasons (and sometimes for no real reason at all). Achieving high rankings for targeted keyphrases, while an admirable and worthwhile goal, is really only a small piece of the entire online marketing puzzle. In this article, we�ll discuss a few additional, but equally vital, pieces.

3 Steps To Getting Hundreds Of Backlinks To Your Website Absolutely FREE
Author: Cory Threlfall
Link Popularity as you know plays a BIG part in your websites ranking within the Search Engines.

Searching Out Rank Practices
Author: Anthony Muller
Some companies and individuals employ unsavory techniques to increase search engine rankings. Search engines are hip to these tactics and are on a veritable witch-hunt for spammers and spamming techn...

5 Steps to Better Search Engine Rankings
Author: Heather Martin
Wouldn't it be nice to maximize your chances of search engine success and get high rankings for your site? You can. Just write keyword-rich home page copy that the search engines will love. Search en...

Is Your SEP/SEO Expert A-OK?
Author: Anthony Muller
Welcome to the black art of the Internet. If you have a Web site and want to promote it, you know that being on top of keywords for search engine optimization makes a big difference in the amount of t...

Keyword Selection: The Foundation of Search Engine Optimization
Author: Chris Churchill
Keywords. Keywords. Keywords. Pick the right words and you are well on your way to bringing targeted qualified visitors to your site. Pick the wrong words and you've just sabotaged your entire sear...

Bad Code Hurts Your Search Engine Ranking
Author: Chris Churchill
Did you know HTML code errors could negatively affect your search engine ranking? Most webmasters don't realize that simple page errors can cause a search engine spider to incorrectly index a page...

Snap, Crackle, Click!
Author: Riki Trafford
If only pay-per-click campaigns were as easy as a snap of the finger, then every web page could strike it rich at the first try. Unfortunately, pay-per-click (PPC) isn't that simple. While the actions required to participate in many search engine PPC programs don't take a genius to figure out the steps, the true marketer understands what it takes to achieve a response rate worth bragging about.

PPC ClickFraud: It's a Bigger Problem Than You Think
Author: Merle
Click fraud is simply the act of clicking on ads for the direct purpose of costing the advertiser money. It's similar to paying out cash for false leads. According to InternetWeek.com, 60% of those who responded to a survey conducted by the "Search Engine Professional Organization" had stated that fraud is a problem when it comes to PPC advertising.

Organic Search Engine Optimization
Author: Sharon Housley
The fabled tales of successfully tricking search engines into high rankings have given way to a new truth, to achieve decent consistent ranking you cannot engage in tricks but on focused optimization done in a professional ethical manner.

Optimizing Your Web Site For Top Search Engine Placement
Author: WorkZ Staff
Part 1 of 2 - Optimization There is a common misconception that in order to achieve rankings on a search engine you simply need to submit your Web site to them for indexing. Unfortunately, it isn'...

The Art & Science of Obtaining Inbound Website Links
Author: Merle
Ever wonder how to build incoming links to your website? In the "old days" you would simply find a site related to yours and ask for a link. In today's "what's in it for me?" society, it's not that easy anymore.

Back to Basics in SEO
Author: Shawn Campbell
There has been a lot of talk about Google and MSN's new algorithms and Yahoo's search engine changes. When these changes finally do occur, it is always important to remember the number one rule in SEO: DON'T PANIC!

Free Website Content: It Is All About Ego Searches
Author: Sharon Housley
Ego searches are an excellent way to stay informed and maintain a strategic advantage over competitors. Knowing exactly what your online competitors are doing provides a competitive edge that can be used to your advantage.

Managing a Profitable PPC Campaign In-House
Author: Udayan Bose
PPC is arguably the most powerful advertising mode available to a marketer today. However, with increasing competiton and entry of bigger players, it has become extremely important for the campaigns to be managed well.

Professional SEO In-House: 7 Critical Questions To Address Before You Proceed
Author: Scott Buresh
We are often asked if professional SEO (search engine optimization) can be done effectively utilizing in-house talent. Despite our obvious self-interests on the subject, our answer is always a qualified “yes�– you can achieve professional SEO results using existing talent. Check out the seven critical questions that you should address before you proceed.

Five Ways To Win The Favor Of Search Engines
Author: Dechen Lau
How do you make your website known? How do you make yours stand out among millions of others? You can spend lots of money on advertisement, but that will not work if you don’t have the money to spare on advertising. So what do you do? Make search engines work for you!

The Importance of Inbound Links
Author: John Hingley
"Inbound links" is the art of placing your website link on other relevant websites. This is an important part of your direct marketing efforts in order to increase overall reach, link popularity and website traffic.

Ask Yourself 7 Critical Questions Before Considering SEO In-House
Author: Scott Buresh
We are often asked if professional SEO (search engine optimization) can be done effectively utilizing in-house talent. If your company is considering doing SEO in-house, there are some critical questions that you should address before you proceed.

Statistical Analysis For Pay Per Click Advertsisng
Author: Desmond Mantor
How does statistical analysis for pay per click advertsisng help your marketing strategies? By analyzing your web stats you will be able to calculate precisely how much each visitor to your web site is worth. No matter which Hosting Company and package that you choose, statistical analysis must be a major consideration.

Pay Per Click Definitions
Author: Sharon Housley
Pay-Per-Click marketing has become an online phenomenon, with marketers only paying for traffic they receive. As Internet marketing has evolved, pay-per-click is seen by many as the middle ground between paying per impression and paying per sale. Advertisers only pay when they receive traffic that may or may not be targeted.

Using Contextual Marketing To Increase Sales
Author: Tina Valiedi
Mention Search Engine Marketing (SEM) and two words come to mind - Volume and Exposure. Something every business needs to create a steady stream of income. Search Engine Marketing enables your business to reach thousands of potential customers for a lot less than traditional print media and direct mail marketing.

Your Search Engine Optimization Strategy: Make Love, Not War
Author: Scott Buresh
When it comes to search engine optimization strategy, there are basically two camps – those who view search engines as adversaries to be conquered at any cost and those who regard search engines as partners in their online marketing efforts. Long-time readers of my articles probably already have a good idea of which camp I fall into; however, I believe both approaches can be effective optimization methods.

Search Engine Optimization & Copy Writing a Winning Combination
Author: Merle
There are plenty of ebooks that teach you how to write copy for the Web or put together a website that the search engines will love. But every once in a while, something special comes along that makes...

Keywords Enhance Listings
Author: WorkZ Staff
By Jennifer LeClaire, Contributing AuthorMost new customers find your Web site by typing a string of words into a blank box at a search engine. When your site comes up on the results page, they click ...

Fill Out the Yahoo! Submission Forms
Author: WorkZ Staff
At this point, you will have decided which submission process (Business Express or standard) you will be following. It is important to follow the directions carefully and fill out the forms comp...

Local Portals Mean Big Business
Author: WorkZ Staff
The best way to build a big business is to smart small. Whether you recently launched your site or you have been in the biz for years, establishing a customer base within your local community is a mus...

A Few Good Search Engine Tricks
Author: WorkZ Staff
Gaining top search positions for your chosen search words and phrases has become more and more competitive, as search engine optimization firms use new, more effective techniques to place their large ...

Keeping on Top of Search Engines
Author: WorkZ Staff
Monitoring your Web site's position among the popular search engines can be a tedious, laborious task. The hit-and-miss technique of manually searching within individual search engines to find where y...

Identify Keywords and Phrases
Author: WorkZ Staff
It's easy to get top placement in the big Internet search engines if you put specific keywords in your Web site's content and meta tags. So if your goal is simply to impress the boss with a No. 1 list...

Monitor and Fine-Tune Your Search Engine Results
Author: WorkZ Staff
Submitting your site to search engines only begins the process. Search engines constantly change their methods of analyzing keywords and site content to keep search-engine spammers from unduly rising ...

Use Keywords to Improve Your Search Engine Ranking
Author: WorkZ Staff
In a perfect cyberworld, each time a potential customer asked a search engine about your product, company, or industry your site's URL would appear at the top of the results list. Alas, you are unlike...

Click Your Way to Profits with Pay Per Clicks
Author: WorkZ Staff
Once upon a time in Internet Land, you could submit your web site to the search engines, and customers had no problem finding you. Things have changed. Today, with billions of pages, and many of the o...

Link Analysis Can Help (or Harm) Your Web Site
Author: Detlev Johnson
The quality and number of Web sites that link to yours can influence its standing with the search engines. Why? Because they use link analysis to determine which sites get top ranking in their indexes...

Categorize Your Site for Submission to Yahoo!
Author: Lise Pettigrew
The most common reason for a Web site not being listed in Yahoo! is that the site has been submitted to the wrong category. There are two ways to find the most appropriate category for your site — na...

Cloaking: Search Engines Shift Gears
Author: Detlev Johnson
As recently as last year, search engine representatives were unclear or did not seem to care much about the search engine marketing application referred to as cloaking, IP delivery or stealth scripts...

Pay-for-Performance Search Engines Defined
Author: Nicole Bishop
Pay-for-performance (PFP) search engines allow you to bid for placement of your chosen keywords on a per-click basis. If you're the highest bidder for a particular keyword, such as "legal services," y...

In Comma Space
Author: Mary Ann Chapman
Almost daily some Web developer asks some e-mail list whether meta keyword tags should contain commas and spaces. There's no good answer to this, which is why they keep asking. Each search engine us...

Ask For It in Three Words or Less
Author: Jennifer Gosse
Imagine this scenario: at your disposal is an array of brilliant minds - a scientist, doctor, philosopher, anthropologist, researcher, engineer, professor, politician, marketer and executive - sitting...

Get Sticky
Author: Jennifer Gosse
Search is helping corporate giants such as Dell and IBM make their sites stickier for their users. Realizing that visitors will use the same method on their site to locate products and services as the...

Spiders, Crawlers and the Tangled Web
Author: Jennifer Gosse
Considering the sheer volume of data, the major search engines are doing a commendable job of categorizing the more than two billion Web pages out there. These search engines use complex automated spi...

Evaluate Paid-For Positioning
Author: Julie Martin
Most search sites offer free registration, but many are expanding their services to include pay-as-you-go options, such as purchasing keywords via auction, express listing services, and keyword/banner...

Are the Smaller Pay Per Clicks Worth Your Time?
Author: Jerry Robertson
The answer depends on several factors. Among these factors are the amount needed to start an account, number of searches, and number of keywords. There are numerous Pay Per Clicks(PPC)that will give y...

Creating an Effective Pay-Per-Click Campaign
Author: Angela W
Optimizing your Web Techniques for the 'traditional' search engines can be a daunting task, and one that many people are either unable or unwilling to attempt. Fortunately, pay-per-click search engine...

PPC Bid Management Software Showdown
Author: Kalena Jordan
By Contributing Author, Kalena Jordan If you’ve been keeping up with the search engine industry lately, you’ll know that Pay-Per-Click (PPC) is a fast growing trend. Nearly all of the major search eng...

Attracting Curious Prospects with Keyword Advertising
Author: Jennifer Gosse
Thanks to giants like AOL and Google, the world is being programmed to type in specific keywords to locate specific information. And it's working. TV shows and cable stations are plugging their web s...

How to successfully market your Web Techniques
Author: Nicholas Dixon
How does a online marketer gets his site to rank high in the search engines ? That's a question alot of marketers ask themselves everyday.Online marketing is successful when tackled from several angle...

10 Tips for Learning SEO From Scratch
Author: Jill Whalen
By Jill Whalen, Guest Expert Create a practice Web site. This can be a personal home page, a hobby site or a small-business site. If possible, start with a new site that has never been submitted to...

Hire a Search Engine Optimization Expert
Author: Detlev Johnson
By Detlev Johnson, Guest ExpertDetlev Johnson is vice president of technology at Position Technologies and moderator of I-Search Digest, a search engine optimization resource. Learn more ...Most Web ...

Are You Using These Keyword Selection Guidelines To Improve Web Techniques Conversion Rates?
Author: Steve Jackson
I've been under pressure lately to come up with more articles on organic search engine optimization with regards to how an effective keyword strategy can improve Web Techniques conversion rates. Well,...