WorkZ : Sales & Marketing

Sales & Marketing

All business owners need ideas for outbound sales and marketing initiatives, starting a PR campaign, even how to send marketing emails and direct mail. We have gathered in-depth articles from sales and marketing gurus to help you build, market and grow your business.

HotTOPICS

Recent Additions

How Do I Improve My Web Site Conversion Rate? (Part 1)
In a recent teleconference, I was asked a number of questions about specific problems people were having and what I would do if I were in their position...

How Do I Improve My Web Site Conversion Rate? (Part 2)
In this article, we'll be looking at measurement software tools, the pros and cons of logs versus ASP vendors, average conversion rates, why it helps to track visitor activity using the software which is available and what you should test and tweak to improve conversion rates.

How Do I Improve My Web Site Conversion Rate? (Part 3)
In the first article of this series we covered what was meant by conversion, the second article covered measurement and tools, and in this final part of this series we'll be looking at where traffic arrives from and how that effects conversion...

Increase Your Web Page Conversion with Conversion Rate Optimization
Conversion Rate Optimization (CRO) is the continual process of making your Web Site and landing pages generate better results from your visitor traffic. For example, more leads, opt-ins, and more sales. CRO is also the fastest and easiest strategy to increase your sales without spending more money on increasing your traffic...

5 Tips to Effective SEO Keyword Research
Real keyword research requires research AND analysis. There are so many aspects to the process that can not be left to chance...

Online Marketing and ROI
To most people, brand advertising and direct marketing are two wholly separate, if not antithetical, practices. One is for generating awareness and making emotional connections. The other is meant to elicit a specific response. But until recently, the two initiatives had never been thought of as working together at the same time.

Five Ways to Boost Your Marketing Power
Building an online business is not easy, especially when you are on a very limited budget. As I come in contact with more people, I realize that numerous publishers and netpreneurs are overlooking some very effective free advertising opportunities.

8 Powerful B2B Sales Lead Generation Techniques
Most of the fastest growing B2B companies do not rely solely on just one sales lead generation method. They have a complete arsenal of sales lead generation tools at their fingertips, that they can use at any given time.