Designing Ads for Your Target Audience
Author: Lane McCulloch
So you've done your research into your target audience's in technical sophistication, and you've decided which technology you can safely and effectively use in your banner ad. This is a great start, b...

Track the Results of Your Banner Ad Campaign
Author: Lane McCulloch
To fully leverage your banner ad campaign, it's critical to capture and understand its performance metrics. Therefore, be sure to have a tracking plan in place before you launch the campaign. To do t...

Get Results With Banner Ads
Author: Lane McCulloch
Targeted banner ad placement and the right advertising buys in e-zines (e-mail-based publications, such as newsletters and discussion lists) can drive qualified prospects to your site. To get the maxi...

Is Banner Advertising Still A Good Marketing Tool?
Author: Riki Trafford
Do banners really draw the same attention online as they do in print? Some experts say banner advertising can't work as well online as it does in other media. Banner advertising has adapted to become a more useful marketing tool to the point that banners motivate people to take action rather than passive informational venues.

Track Your Banner Exchange Networks
Author: WorkZ Staff
Like many other ventures on the Web, finding out what works is largely an exercise in trial and error. Therefore, keeping track of the networks you join is vital to your success in using them as a mar...

Banner Ad Campaign Tracking
Author: WorkZ Staff
Buying space online for your banner ad is often thought of as the last step in a successful online campaign. In fact, it is the beginning of a new phase. Once your banner ad is active online, it is c...

4 Steps to Guerilla Banner Buying
Author: WorkZ Staff
Knowing how and where to buy banner ads is a key factor in an online advertising campaign. For small businesses that don't have a large budget to devote to online advertising, a focused and effective ...

Trim Fat From Flash Files
Author: Grant Crowell
Businesses and designers alike prefer Flash Web banners over GIFs because Flash Web banners allow more complex animations, have high graphic quality, and can include scripting features and interactivi...

Create a Message for Your Banner Ad Campaign
Author: Lane McCulloch
The common elements of banner ad design — budgeting, finding a designer, and choosing appropriate technology — have gotten you this far. Now it's time to decide exactly which text, images, or combinat...

Create Banner Ads for a Click-Through Campaign
Author: WorkZ Staff
To get the user to click through to your site, you need an action-oriented approach to banner ad design. Click-through ads are only similar to branding ads in that they first need to attract the viewe...

When to Use a Logo in a Web Banner
Author: Shari Thurow
While displaying your logo may be essential for print and related media promotions, the question of whether to display logos on banner ads deserves a second look. People react differently to ads on th...

Choose the Best Colors for Your Banner Ads
Author: Shari Thurow
The interpretation of a color online depends on the physiology of the eye, readability, the individual viewer's culture, and the associated profession or industry. When color is used strategically, it...

Always Check Your FAQs
Author: Jennifer LeClaire
The Frequently Asked Questions (FAQ) page is the quickest aid to customers' confusion over procedural issues. Because FAQs are a self-service solution, they can benefit your company by cutting down on...

Fine-Tune Your Banner Ad Campaign Performance
Author: WorkZ Staff
No banner ad campaign is perfect the first time, so plan to do some course corrections. Once your ad tracking programs are in place, you'll need to be able to turn the data they generate into meaningf...

Banner Ads I Hate
Author: Vic Spindler
It might seem strange for me, a banner ad designer, to admit there are some banners I hate. But there are. I won't point fingers at specific products or designers. Instead, I'll concentrate on certain...

Attack of the Pop-Up Ads
Author: Kate Neville
Pop-ups. Those spontaneously appearing new browser windows that demand your attention and interrupt your search for information are loved by marketers and hated by users. But for good or for evil, the...

Write Minimally, Pack a Big Message
Author: Vic Spindler
Good banner ad design depends on boiling communication down to minimum space and time. Everyone involved in the process pounds on the artist to use the smallest amount of space, the fewest number of c...

The Color of Relativity
Author: Vic Spindler
With color theory, everything is relative. In particular, it's relative to what surrounds that color. For banner ads, this is a crucial concept to understand and learn to use to your advantage. Colo...

Banners: a Moving Experience
Author: Vic Spindler
One of banner ads' greatest features is their ability to grab the reader's attention. This can definitely annoy some people, including editors who know the only truly important thing on the page is t...

Learn the Different Types of Banner Ads
Author: Julie Martin
What types of banners will you sell? Here are the three major types of banner ads you may want to serve from your site. Traditional banner ads Banner ads are typically rectangular in shape, contain te...

Get Maximum Mileage from Your Banner Ads (1 of 4)
Author: WorkZ Staff
You see them everywhere on the Web, those horizontal rectangular banners that urge you to "click here" for a "FREE" offer. In just six short years, banner ads have become nearly as ubiquitous as the W...

Get Maximum Mileage from Your Banner Ads (2 of 4)
Author: WorkZ Staff
Three Kinds of Banner Ads, Three Different PurposesMany small businesses mistakenly assume that the same banner ad can be equally effective at building brand awareness, generating click-throughs, and ...

Get Maximum Mileage from Your Banner Ads (3 of 4)
Author: WorkZ Staff
Where to Buy Banner AdvertisingBuying from big networks. You can buy advertising from individual sites or from any number of advertising networks. Big networks such as DoubleClick and 24/7 Media prim...

Get Maximum Mileage from Your Banner Ads (4 of 4)
Author: WorkZ Staff
A Look Forward…We've established that banner ads are not going away any time soon. So what does the future hold? Look for changes in three key areas: accountability, rich media ads, and "banner-relate...

Outsourcing Your Banner Ad Design
Author: Lane McCulloch
Careful planning and research at the start will save you time and money later in the banner ad creation process. If you want to create a banner ad in-house, you need to first make sure that the resour...

Designing Ads for Popular Browsers and Connections
Author: Lane McCulloch
Effective banner ad design starts with recognizing the limitations of the tools that will put your ad in front of your audience: browsers and Internet connections. Unless you are targeting a highly sp...

Create Banner Ads for a Branding Campaign
Author: Lane McCulloch
Remember that the goal of a branding campaign is to increase awareness of a company or product. A banner ad that serves that goal, then, should be designed for viewing above all else. When you design ...

Create Banner Ads for a Sell-Through Campaign
Author: Lane McCulloch
Banner ads that are intended to support sell-through campaigns should be as action-oriented as click-through ads but as straightforward as branding ads. Consider the goal: You want users to click on t...

Where to Purchase Banner Advertising
Author: Shari Thurow
Many businesses make the mistake of blindly purchasing banner ad space without understanding how their target audience searches for their products or services. This practice can lead to a waste of pre...

Costs Associated With Banner Campaigns
Author: Lane McCulloch
Now that you have some estimated budget figures in hand, you can get more specific by looking into the various banner ad pricing structures available. Of course, you'll want to choose the most appropr...

Banner Ads Segment and Conquer
Author: Shari Thurow
Companies that use a single banner ad to advertise often have unrealistic expectations of what that ad can accomplish. They assume a single banner will attract everybody interested in any product, ser...

The Most Effective Days to Run Your Ads...and Why
Author: Heidi Perry
You've finally decided to run some ads for your "couldn't-do- without" product. An advertising special catches your eye and you're sure this will be money well spent. Wait! Stop! Did you consider on w...