Weblogs, Podcasting and RSS Newsfeeds in the Marketing Mix
Author: Frank Brauer
Podcasting has become a hot issue fast and RSS Newsfeeds have matured to become a service for personalized news at major portals. Both now are an issue in Online Communications and the Marketing Mix for small and big Online Players.

Seven Podcast Promotion Tips
Author: Sharon Housley
Podcasting is a great new medium, but creating a podcast is only half of the work. Promoting a podcast is equally critical to it's success.

The Power of Podcasting: What Exhibitors Need To Know
Author: Susan Friedmann
What's the most precious commodity in the world? Nope. Not gold. Not platinum. Not uranium. Not diamonds. The most precious commodity in the world is not something you can mine, or harvest, or hoard in safety deposit boxes.

Podcasting: What You Don't Know Could Hurt Your Business
Author: Steve Humphrey
If you've been online recently, I'm sure you've heard about podcasting. You might be wondering "What's in it for me?" Or perhaps "Why should I care about that?" There are many valid reasons for you to get informed about this hot new technology.

How Podcasting is Used
Author: Sharon Housley
Podcasting is audio files that are delivered via RSS. It is the emerging method of audio file distribution that has opened an array of marketing and communication opportunities for businesses.