Should You Fire Your Copywriter?
Author: Heather Martin
Did you hire a copywriter to pound out your marketing copy and it's just not clicking? "Maybe it's just me," you think. "I'll give this person a second chance." But chance after chance, the copy doe...

Offshore Outsourcing: Risk or Blessing?
Author: Jaime Medovitch
Liz Elting and Phil Shawe were graduate students determined to build the world's largest foreign language translation company. Like most small, startup business owners, they had the idea, they had the...

Hire a Quality Customer Service Candidate
Author: Jennifer LeClaire
Choosing the right employees for your customer service center is critical to retaining customers. Not everyone is suited to deal with complaints from the public. Understanding the qualities an ideal c...

Write a Reasonable Noncompete Agreement
Author: Stan Soper
Many employers, especially in the high-tech arena, require employees to sign noncompete agreements to protect valuable trade secrets when employees move to another firm or start their own companies. I...

Does the Deli Lama Work Here?
Author: Greg Smith
The right job titles provide status and self-esteem and can help you reduce turnover and improve pride. People care about their job titles. Sometimes they will even choose the better title over more ...

The Responsibilities of the Marketing Lead
Author: WorkZ Staff
Although the Internet medium is fairly new, and some marketing methods are different as a result, the successful techniques you've employed in traditional marketing will translate well to the Web. Th...

Name Your Design and Management Team
Author: Susan Hudgens
Think "team" when you build your site even if the entire team is only you. When you start out, you might wear all the hats: developer, designer, information services (IS) professional, and marketer. B...

When Do I Need To Hire A Business Plan Consultant
Author: Howard Schwartz
Every new business owner knows that a business plan is critical it is drilled into them by potential investors and every banking officer they meet. So why is something that is so important to the laun...

Responsibilities of the Project Lead
Author: Susan Hudgens
Web site project leads are lucky they get to seek out and work with bright, creative people on innovative, exciting projects. However, the pressures are intense. Project leads (sometimes called produc...

Responsibilities of the Technical Lead
Author: Susan Hudgens
The ideal technical lead knows all the mechanics of server software setup and maintenance, but also has a creative spark that can produce customized, innovative methods and on-the-fly solutions to the...

Responsibilities of the Tester Lead
Author: Susan Hudgens
You'll need to test multiple aspects of your Web site to ensure your site's integrity. Even professional proofreaders and editors don't catch all the typos in published works. However, your testing w...

Hire Sales Agents to Sell Your Ad Space
Author: Julie Martin
If you can't afford to hire an advertising salesperson and feel a learning curve will prevent you from being able to sell the ads effectively yourself, you can outsource ad sales to the following type...

5 Tips to a Ringing E-mail Tone
Author: Leslie O'Flahavan
Setting the right tone in e-mail writing is more than just choosing the right wine to go with the meal. Tone in e-mail how you say what you say is so important that an inappropriate tone can cause a r...

Be Positive & Upbeat
Author: JoAnna Brandi
Given the choice of dealing with a positive, upbeat employee with a "can-do" attitude or dealing with a disgruntled, distracted, uninterested one, which would you choose? No contest. Customers always ...

Hiring and Retaining Good Employees
Author: Myron Curry
Hiring good employees is not only important to business, it's essential. Employees are the heart and soul of a business; they are the mechanism that makes a business run; they are the breath of life t...

Duties of the Accounting and Distribution Lead
Author: Susan Hudgens
If you plan to sell goods and services through your Web site, you will need someone who can integrate the company's existing accounting and distribution infrastructure with the business demands of th...

Motivating Your Workforce Toward High Performance
Author: Greg Smith
Money may attract employees to the front door, but something else has to keep them from going out the back. Managing people takes an entirely different approach than it did just a year ago. Managers a...

Job Satisfaction and Retention Survey
Author: WorkZ Staff
Chart Your Course International conducted the following survey in August 2004. The survey had 455 respondents. The first year we published this survey was in 2001. We expanded the survey in 2004 and c...

Hire and Train Customer Service Staff
Author: Jennifer LeClaire
The difference between mediocre customer service and great customer service is the quality of training. By taking the time to properly train your customer service employees, you empower them to be acc...

Power Up Performance: 9 Ways to Keep Employees Engaged
Author: JoAnna Brandi
Are your employees engaged in their work, or are they estranged from your company's mission and their role in making it happen? Mounting evidence suggests that the more engaged employees are in what they do, the better their performance and the higher the rewards for everyone. The key is to have managers who are skilled at creating employee engagement.

Responsibilities of the Multimedia Technology Lead
Author: WorkZ Staff
The multimedia technology lead position an optional one, for most Web sites will go to the expert who knows and understands the Web implementation of the multimedia service you want to launch on your ...

Hiring Contractors Via the Web
Author: Nicole Bishop
Hiring on the Web can be risky. You'll be dealing with strangers and, working with them from a distance, you won't have the benefit of encounters to build trust and communicate face-to-face. Despite t...

Business Insurance for the Small Business
Author: Gannon Pierpont
If you're still in the planning stages of starting a new business, you've probably enumerated all your expenses and laid out all your needs in a business plan. In the excitement of actually getting your business up and running, it's too easy to plan for the best and forget to prepare for the worst.

Hire The Best And Avoid The Rest
Author: Greg Smith
Businesses are hiring employees again. There is an abundance of well-qualified applicants looking for jobs. Finding and placing the right person in the right job is critical to success. Now that the economy is improving that is no reason to lower your standards and hire the first person who walks through the door—a dreadful strategy. Now is the time to improve you hiring process.

Working with Student Contractors
Author: Snow Tempest
You can obtain professional-quality Web work at low cost by working with college students. Students have acquired many of the design or programming skills they'll use when they go to work for profes...

Key Responsibilities of the Creative Director
Author: WorkZ Staff
Besides creating an attractive Web site, your creative director will have functions that are just as pragmatic as those of your technical lead. This graphic specialist will ensure that the images on ...

The Responsibilities of the HTML Lead
Author: Susan Hudgens
The HTML lead will be in charge of preparing HTML code and links for all pages on your Web site. Throughout the life of your site, you will need the services of an HTML lead or, at the least, a collec...