Furthermore, following the introduction of the GSMA’s new eSIM standard for IoT earlier this year, Juniper estimates that by 2027 over 70% of eSIM connections will be made up of a range of new IoT devices such as asset trackers, smart meters, drones, and electric scooters.
This influx of device types and channels means not only more profiles but also more profile types, greater inventory, and increased order cycles, creating a fresh set of challenges for telcos. Telcos will need a solution to manage these new variables both for now and as they develop in the future.
Let’s look at seven key factors telcos should consider to overcome these new market challenges and achieve eSIM success:
1. Channel management
With the surge in eSIM adoption, new entrants are emerging in the connectivity arena, and these are commonly smaller entities and sector specialists. According to GSMA Intelligence, at the end of 2022, there were around 2,000 MVNXs globally and at least 300 more planning to launch services “soon.” For example, entrants into the travel market, such as Holafly and Airalo, have created a new segment of providers with a focus on the software that enables the user activation process. These new players represent a great opportunity for telcos to gather revenue from new sectors as well as old sectors previously deemed unprofitable.
Increasing eSIM sales channels
Workz provides a unified platform for telcos to efficiently manage their growing eSIM channel partners. With its self-care feature, telcos have the convenience of their sales channels being able to manage their own profiles thus freeing the telco of heavy administration and accelerating both channel partner and customer onboarding.
2. Profile development
With the sharp uptick of devices expected to enter the market by 2030, from smartphones, watches, laptops, and consumer IoT devices (such as smart cameras, and drones), there will be a need to create a greater range of profile types to cater for the diversity of devices.
Workz’s Profile Wizard provides automated profile creation that dramatically cuts time and associated costs. With the process of profile creation, testing, approval, version control, and archiving all being managed online, reliability is increased, and the chance of error is reduced.
3. Profile management
Workz enables you, your sales channels and enterprise clients to easily manage all your eSIM profile types, whether individually or in bulk, through their entire lifecycle. This includes approvals, activations, and archiving along with enhanced insight on users and the device type for each profile and reports on all your profile activities. The module also allows you to set automatic distribution ratios between channels, and pre-assign specific profiles for devices based on parameters such as the mobile country code.
4. Order management
With 98% of global mobile operators planning to offer eSIM by 2025, Kaleido Intelligence estimates a considerable portion of market activity will be due to the growing demands of travel eSIM.
Telcos’ challenge of anticipating inventory requirements and managing lead times to avoid stockouts is one of their most critical. This challenge is amplified when dealing with the new fragmentation of needs, and even more so when you consider fluctuating seasonal demands and shorter or temporary users like travellers. Current profile ordering processes, which may have been sufficient previously, are likely to be found cumbersome and inefficient and will require a more agile and responsive approach to traditional profile management.
Managing inventory across more channels and profile types
Workz provides real-time inventory tracking meaning telcos can receive automated alerts with top-up recommendations based on their current burn rates enabling them to quickly replenish channels and minimise the risk of stock-outs.
5. Profile delivery
Managing eSIM activation across different devices
Workz enables telcos to automatically match profiles based on the device and eUICC for optimal activation. For instance, a 5G-capable device triggers the delivery of an appropriate 5G profile, while a non-5G device receives a suitable alternative. This tool also allows on-demand customisation of the profile template and telcos can alter profile values in real time, enabling changes to the profile before it is downloaded, such as altering the network name.
In addition, Workz allows telcos to easily manage points of sale with the ability to print or email activation codes to subscribers directly from the system without the need for integration into backend systems.
6. Profile Value-Added Services (VAS)
7. IoT remote manager
If telcos can address these seven areas, they will be able to save time, administration, and resources while successfully managing market changes.
Hailed by Counterpoint Research as offering the most complete eSIM solution, Workz enables telcos to make the most of the new opportunities presented by this market growth. In addition to a cloud-based remote SIM provision platform and multi-tenant capabilities, Workz offers an optional cloud entitlement to activate subscriptions for companion devices, and the production and personalisation of embedded SIM modules for all IoT usage scenarios, as well eKYC and discovery services.
For further insights or a demonstration of the most comprehensive eSIM solution available, and how Workz can enhance your eSIM management, reach out today.
